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The Copywriter's Handbook
Much-misunderstood discipline; easily understood guideI too am a copywriter and, for the first time, empathised almost entirely with what a fellow writer was saying.
You see, the subject matter is steeped in misunderstanding. What the aspiring writer needs to know is that almost all copywriting is about selling.
Robert Bly understands this, and communicates it well. He knows it's not about clever headlines; it's not about puns; it's not about abstract concepts. Yes, the copywriter is a salesperson - one who is paid by his clients to sell their products.
This book recognises this with a relish. It urges us to identify the USP (that which makes a product different and saleable) and to put it right up-front, to deliver simple messages that everyone can understand, and to write precisely for the intended audience.
Bly's comprehensive guide covers pr! ints ads, brochures, radio and TV commercials, direct mail and PR material. There are also chapters on getting a great job in an agency, and going freelance.
The only element with which I would take issue is Bly's somewhat dismissive attitude towards graphic design. I can think of many designers and art directors who would be hopping mad over Bly's comments about `fancy visuals' that don't add to the selling process, and about the limited value of white space. Surely someone who has worked so much with designers knows about their contribution to the `pickupability' of advertising material? A minor quibble, but a valid one.
The Goal is Sales (Not Entertainment)!I'm a technical writer (not a copywriter), but felt that this book had good things to offer. I think it also helped define my own style of writing.
If you are into freelancing and consulting, I'd also highly recommend his 'Six Figure Consultant' book. He gives a lot of good practical advice and seems to have a lot of experience.


This book is probably the best of it's series!
Stanek gets better and betterWHAT'S SO GREAT?
Mr. Stanek's world which we just started to see in the early books is truly blossoming in this book. Visits to under earth are breath taking. The dark elves are fascinating. Edward the troant is hillarious. I loved King's Mate. I loved learning about the gates and orbs. I loved meeting myrial. She's the newest and greatest character.
RECOMMENDED?
Yes, this is the best, most fun series I've ever read and that says a lot.
Good Fantasy!

Rural France after the nuclear holocaust
I still have my copyI enjoy reading post-apocalyptic stories; I suppose it's a morbid fascination -- you know, what would I do in the same situation? Other books in this genre that I've enjoyed include Swan Song and War Day but Malevil is one of the most original stories in this regard. For one, it doesn't take place in the United States; it takes place in France on a wine estate (hopefully I'm recalling this correctly?) The characters who survive happen to be in the wine cellar at the time that the bomb is dropped. Robert Merle's imagination introduces the reader to characters and situations that are amazing in their uniqueness and visual vividness. There is also a love story that is like no other love story I've ever read. Touching, beautiful and original.
If the publishers are reading this, please bring this book back into print. It truly deserves it.
Captivating book!

But this book now
Bar none this is the best book I have ever read!
Great sequel. Extraordinary attention to details.

George Burk provides some true lessons in life.
An incredible story of trial and blessing. Don't miss it!
A Must Read For Everyone!

A must for all those concerned about our future.A must for everyone concerned about the Future of the US.
Sure to send Americans back to the voting booths.Roth's personal and powerful first person narration leaps off the page. As press secretary for the NLP, the fastest growing political party in America, he has stood on the front lines of third-party battles to reclaim democracy, and to regain third-party access to the ballot, debates, and airwaves. He begins by taking us there, and unmasking our democracy to be the most exclusionary and undemocratic of any on earth.
"...Republicans and Democrats have written the laws that grant themselves automatic access to the ballot. On the other hand, in 1998, a new party must collect over 5 million valid signatures to run a full slate of candidates nationwide."
This is only the first hurdle in an obstacle course built by the two major parties, and supported by the mainstream press. We hear harrowing experiences of NLP volunteers who, in 1996, faced unconstitutional opposition from the Federal Communications Commission, the Federal Election Commission, and the courts (whose members are all either Democrats or Republicans) and still achieved ballot access for NLP candidates in fifty states. And we share in their exhilarating discovery that it is possible to meet the challenge of a nation in transition.
That transition from a world of disconnected, selfish, quarreling factions to one of purpose and unity, is profoundly described by the doctors, scientists, teachers, and farmers that Roth interviews. We learn how intimate "natural law" is to our lives from world-renowned Unified Field physicist and NLP Presidential candidate, Dr. John Hagelin.
"Everything we accomplish is achieved by applying natural laws," he says. ''We have the electric light courtesy of technologies that apply natural law, a man walked on the moon and a rover scoured the surface of Mars because of technologies that harness natural law, and we treat our sick with medicines that utilize laws of nature.
"The problem is that technologies can be used for good or for bad....With so much money invested in the research and development of new technologies, these technologies often get shoved into the marketplace before they are adequately tested for safety. To protect their investments, these industries also pour megabucks into the treasure chests of both the Republican and Democratic parties."
And the amazingly simple solution - the NLP's fool proof formula for assessing new technologies - only that they must work! It rings true even in sound bitten ears. Mike Tompkins, NLP Vice-Presidential candidate, and descendant of former Presidents John Adams and John Quincy Adams, tells us why, enlightening us about our nation's natural law origins,
"... before the Republicans, before the Democrats, before all the other political parties there was natural law. One of the founders of our country, John Adams, called natural law 'the Great Legislator of the Universe.' And in the Declaration of Independence, Thomas Jefferson, in the very beginning of the document, derived our very existence as a country and also all our rights from what he called the 'laws of nature.'
"...Our founders believed that if we could gain knowledge of natural law, of how it operates both inside us and all around us, then we would grow as individuals and also as a nation."
For the facts about genetic engineering that few reporters are aware of or brave enough to print Roth turns to Dr. John Fagan, the leading molecular biologist who in 1994 returned $614,000 in grant money and withdrew proposals for $1.25 million more from the National Institutes of Health in protest of the direction in which genetic engineers are leading us. No fuzzy science here. Fagan delivers a jolt of the real stuff, exposing the real dangers inherent in manipulating a system which has taken millions of years to evolve.
Then another jolt as we learn that
"...the testing of genetically engineered substances at present is largely voluntary-more than 90% of genetically engineered foods are not required to be tested before they enter the market. Consequently, the details of the testing programs are left primarily in the hands of the developers-namely, the biotech industry. We've left the fox guarding the chickens."
Still, Roth lifts us up again with the story of the Mothers for Natural Law, Laura Ticciati's amazing nonprofit group that has formed an unprecedented coalition of statesman, scientists, doctors, clergy, farmers, and businessman to stand up to the biotech industry.
We hear leading physicians describe America's 'disease care system', a system that results in more than 3 million injured by medical mistake, and more than 180,000 deaths from 'correct practice' each year. But relief is in sight with our own body's inner intelligence and natural medicine quickly rising to become the new world standard with proven preventative measures and zero negative side effects.
Crime? Drugs? No problem. With powerful techniques like Transcendental Meditation, judges report addicts stay out of prison and off drugs, and the American Heart Association reports the neglected victims of crime , the elderly, become free of hypertension.
From schools that foster creative genius, to a global information economy that encourages perpetual learning, to a peacekeeping force that will make war finally impossible, Roth keeps the emphasis on powerful, practical, and proven solutions. The appendices, with a Fifty-Point Action Plan to Revitalize America and the NLP platform, are packed with solutions.
It's an invincible book and it will empower all who read it. Free of the Donkey and the Elephant at last, we could vote with our heads on straight this November 3rd! We now have a reason to vote.
It infuriated me. It enlightened me.I consider Robert Roth's book, '"The Natural Law Party: A Reason to Vote'" to be one of the most important books of the latter part of the twentieth century. It infuriated me. It enlightened me. I believe the Natural Law Party is the political mechanism of choice for decades to come.
I consider myself to be politically very well informed, but until I read 'The Natural Law Party: A Reason to Vote,' I had no idea how the Republicans and Democrats have blatantly and consistently violated the very spirit of our country's tradition of democracy for which they claim to stand, making it virtually impossible for Third Party organizations or candidates to effectively engage the American political process.
Having continually thwarted any attempt by Third Party candidates to present themselves to the electorate in a viable way, the two parties then assert that it is necessary to eliminate Third Party candidates from debates, joint television appearances and other forums and activities that should be open to all-by claiming that they are not viable candidates. The level of this hypocrisy is shocking.
That Americans have indulged this silencing of their voice for so long is the real shocker. I am certain that it is because most people do not know the extent to which their rights under our founding political mandate have been denied.
It might be argued that none of this would matter a great deal if we were all satisfied with our current reality, but when the vast majority of Americans are deeply unhappy with their political system and the values which run their government, not to be able to do anything about it produces a palpable national frustration, leading from disappointment to anger to apathy-and that is the death knell of any democracy.
We have run out of time on this issue. That's why I am supporting and joining the efforts of the Natural Law Party to reopen the American political process and reform the democratic system, to provide our citizens with true choice once again. I have chosen this particular party because I profoundly agree with the basis of its positions on the major issues confronting the human family -a basis in natural law.
To me the term 'natural law' means the ordinary and exquisite functioning of the Universe when it is left to its own devices. Can such universal life principles be applied in any practical way to a human system of politics and governance? The answer is, profoundly, yes. Indeed, it is the ignoring of such basic laws and principles which leads to our peril.
I am proud to take a political stand in America at this crucial stage in our history. Proud because the Natural Law Party gives me a party, a political philosophy, and candidates of which I can be proud-and with which my soul deeply agrees. It has been a very long time since I have been able to say that.


GREAT BOOK!
Great quick reference about RMS TITANIC and its discovery.
I have always loved this book

The Christian Walk
Well worth the effortGetting through the book takes some work, less because of the story and more because of the depth of the allegory. Also, the dialogues between characters regarding salvation and righteousness often require a careful read. However, the story is exceptionally creative and thought-provoking, and the lessons that can be gleaned from it are timeless and worth the effort that needs to be expended. I recommend reading this one at least twice.
ClassicMy first introduction to Pilgrim's Progress was as a child in parochial school. I had to do a book report on it in 5th grade and ended up reading numerous times for various projects throughout grade school.
The reader follows the main character--aptly named "Christian"--on his journey to the Celestial City.
Along the way, Christian passes through the many trials of life, symbolized by intruiging characters and places along the way. An early temptation is the "City of Destruction", which Christian narrowly escapes with his life. The various characters are perhaps the most fascinating portion of the book--Pliable, Giant Despair, Talkative, Faithful, Evangelist, and numerous others provide the reader with a continual picture of the various forces at work to distract (or perhaps, encourage)Christian on his ultimate mission.
Of course, the theology (for those of the Christian faith) of Pilgrim's Progress is a constant source of debate, the book is nonetheless a classic of great English writing.
It's not a quick read--that's for sure--however, I certainly would recommend that one read it in its original form. Don't distort the beauty of the old English language with a modern translation.


A Preliminary Study on Christian MiraclesAlthough Lewis discusses some relevant issues regarding miracles in general (and New Testament ones in particular) and their compatibility with Nature, he does strangely relegate at least some Old Testament miracles to the realm of myth which is partly due to his unique view that in Christ myth became history. For a critical analysis of Lewis' view, see Norman Geisler's chapter on Lewis titled "Christian Humanism" in his book "Is Man the Measure?" For a more recent systematic analysis of miracles that relies heavily on Lewis, see Geisler's "Miracles and the Modern Mind" (OP) and "In Defense of Miracles," edited by Geivett and Habermas. Also, see Collins's "The God of Miracles" which notably points out that some Christians have negatively reviewed Lewis's book because they think Lewis was operating with a defective understanding of "nature" and divine action [note: pantheists and panentheists would also affirm this]. Collins addresses these other positions within Christianity which differ from the "supernaturalism" of Lewis, Geisler and Collins himself. Also, Lewis doesn't address whether miracles are applicable today and, if so, to what extent. Other books such as "Are Miraculous Gifts for Today?," edited by Wayne Grudem address this issue.
Really 4.5 starsThere are a number of strengths to this book which continue to make the book solidly relevant better than forty years after the revised edition came out. Lewis cuts to the heart of the matter very quickly in asserting that rejection of miracles apriori is a common attitude that at its core, is anti-intellectual. Attempts to base rejection of miracles on probabilities, as Hume tried to do, are philosophically untenable and require a betrayal of basic realities that are universally accepted.
Lewis then systematically dismantles the worldview that tends to most cradle apriori miracle rejection, naturalism. He compellingly shows that naturalism is a worldview that cannot stand up to philosophical scrutiny. Key to Lewis's presentation is his argument that naturalism can be demonstrated to be false in its complete rejection of supernaturalism merely by the reality of reason. Logic and reason of the mind, by themselves, are supernatural acts that cannot be explained or accounted for in nature, as naturalism demands. Supernaturalism, according to Lewis is not only possible, but pervasive since the act of logical thinking itself is supernatural in origin.
Lewis then eloquently argues that the relationship between nature and the supernatural are not hostile, but complementary. In Lewis's view, nature is quite pliable to accommodate and assimilate supernatural acts in ways that do not bring the kind of chaos and randomness that many naturalists believe to be reprehensible relative to the 'invasion' of nature by alleged supernatural acts. Lewis persuasively demonstrates that this concern is bogus.
Once the reality, possibility, and plausibility of miracles has been established philosophically, Lewis moves to classifying the Biblical miracles as either old creation or new creation miracles. Here, readers might be a bit disappointed by the presentation. Those looking for an evidential defense of miracles in general or any specific miracle in particular will not find it here. This is a philosophical presentation that is chiefly concerned with whether miracles are possible and/or probable. It is not an evidential defense of the possibility of any specific miracle. Lewis's central point is that human beings are disinclined towards believing in the inherent possibility of miracles for reasons that are not intellectually honest and calls for a fresh reappraisal of the possibility of miracles with a fresh attitude of open mindedness and a sincere commitment to soberly seek the truth absent bias. On this point, he does very well.
I noted that I thought the book deserved 4.5 stars rather than a full blown 5 stars. There are two main reasons why this is. First, his discussion of the Incarnation, while fascinating, was mostly off topic. The focus of Lewis's discussion was not on the miraculous nature of the Incarnation, but on its meaning to the believer and its relationship to nature. The discussion is good, but in a book on miracles, I found it to be misplaced. Second, and perhaps more crucial, is that Lewis succumbs to the very ad hoc skepticism that he argues so passionately against. Without elaboration, Lewis introduces the idea of 'Hebrew mythology' as being behind at least some of the miracles described in the Old Testament (Jonah and the whale being one). Why Lewis believes that some Biblical miracles are genuine while others are mythological is something he doesn't discuss. But the reader gets the sense that by taking this position, Lewis is caving in to the very kind of apriori rejection he repeatedly and rightly condemns throughout the book. Lewis's central argument is therefore undermined by his own unwarranted and unexplained backtracking from his own position.
But because this slip of reason is confined to only one or two paragraphs of the book, it is a weakness that while noteworthy and unfortunate, is not fatal to his argument. One who remains skeptical about the viability of miracles should consider that Lewis revised this book back in 1960 (in response to the arguments of Anscombe) and to date, there has been no compelling rebuttal to its tenets. Attempts to erect a solid rebuttal have been presented and then systematically refuted as erroneous and mostly illogical. As a result, this book has stood the test of time and remains a compelling argument that should provide great comfort and assurance to those who believe the Biblical miracles on faith, but wonder whether this belief can also be grounded in reason and philosophical argument. It can, and we should expect nothing less from the Creator who not only created nature and supernaturally intervenes in nature, but who also created perfect logic and reason.
Probably the best argument ever in favor of Christianity

The Story of a FoundlingThe action of the novel begins with a view of the Allworthy family, a landed gentleman, Thomas Allworthy and his sister, Bridget. Into this family is dropped an orphan, a foundling - a child, if you will, of questionable parentage. This child, Tom Jones, is raised alongside Bridget's child, Blifil, as relative equals. Both are tutored by two ideologues, the philosopher Square and the theologian Thwackum. Jones is a precocious, free-spirited youngster, spoiled by Allworthy while Blifil, the heir apparent to the estate, becomes the favourite pupil and spoiled accordingly by his mother. As the two youths age, Tom develops a fondness for the neighbour's daughter, Sophia Western.
Tom's sexual development begins to get him in trouble, as it tends to throughout the novel, and as a result of one such incident, coupled with the goading jealousy of Blifil, Tom is driven out of the Allworthy home, left to seek his fortunes in the world. Meeting his supposed father, Partridge, on the road, the two begin a quixotic ramble across England. Sophia, meanwhile, pressured into marrying Blifil, runs away from home, beginning her own voyage of discovery.
"Tom Jones" begins with the narrator likening literature to a meal, in which the paying customer comes expecting to be entertained and satisfied. All 18 books of "Tom Jones" start out with such authorial intrusions, each cluing us into the writer's craft, his interactions with his public, and various other topics. This voice is actually sustained throughout the novel, providing a supposedly impartial centre of moral value judgments - each of which seems to tend toward enforce Fielding's project of a realistic, and yet, didactic portrayal of a world full of flawed characters.
Some of the issues the novel deals most extensively with are modes of exchange, anxieties over female agency, and the power of rumour and reputation. Exchange and the ways in which value is figured include a wide range of goods - money, bodies, food, and stories - and are integral to the story. The treatment of women is a great concern in "Tom Jones": from Partridge's perpetual fear of witchcraft to the raging arguments between Squire Western and his sister over how Sophia should be treated, to general concerns about sexuality and virtue. A novel that can be in turns hilarious, disturbing, and provoking, "Tom Jones" is never dull. Despite its size, the pace of the novel is extremely fast and lively. So, get thee to a superstore and obtain thyself a copy of this excellent and highly entertaining novel.
A long read. . . but well worth it. . .Guffaw your heart out
It's not unusual...Though frequently termed an immoral book, Tom Jones holds up rather well in the early 21st century. Even Fielding's comic characters seem to have a dimension often lacking in 18th and 19th century novels. Fielding is a genius.